Product failure 7: In-mature or low quality product

The cause of failure of the following products were technical or usability issues due to an early release or, simply, a product with a low perceived quality that didn’t fulfil the expectations.


PlayBook 2011-2014

Made by BlackBerry it was launcher prematurely into the market with two mayor flaws. The device couldn’t be charged unless it was on so, in other words, if it was off because it ran off battery it would be impossible to charge it. Moreover, it didn’t offer some basic functions like mail or calendar [1]. John Chen learned that you can’t launch a product unless it is ready for it [2].

Image result for playbook blackberry

AstroPants 2013-2013

The yoga pants made by Lululemon were retired from the market when the clients claimed that the pants were too thin/transparent during their yoga lessons [3], [4]. The owners of those pants were indemnified. In the future, those pants were resold for 92$ with a new name: Second chance pants. They explained in their label how they have added some fabric in the areas that were too transparent and this is “how you celebrate a mistake” [5].

Image result for astro pants lululemon see through picturesImage result for astro pants lululemon transparency

Hot Wheels and Barbie computers. 1999-2000

They were launched in the Christmas of 1999, however, a faulty power supply ruined the Christmas of thousands of children and their parents.

Image result for hot wheel computer

Persil Power 1994-1995

It was a new and innovative detergent specialized in removing stains but, in reality, it damaged the clothes. A consumer association proved how this soap accelerated the wear and tear of the cloth [6].

Image result for persil power 1994


As we could observe, the premature launch of a product can cause more harm than delaying the launch. A low quality or defective product in market can ruin the brand perception and generate complains.

 


[1] T. Brookes, “6 Reasons To Avoid The BlackBerry PlayBook,” Makeuseof. 2011.
[2] T. Ogunlesi, “Interview with Michael Clewley, Software Product Management Director at BlackBerry | Tolu Ogunlesi,” Toluogunlesi. 2014.
[3] M. Chapman, “People Are Still Complaining Lululemon’s Pants Are Too Sheer | HuffPost,” Huffpost. 2013.
[4] C. New, “Lululemon Yoga Pants Yanked From Shelves Because Fabric Too Sheer,” Huffpost. 2013.
[5] H. Peterson, “Lululemon Sells Recalled Sheer Pants - Business Insider,” Business Insider. 2013.
[6] D. Nicholson-Lord, “Persil Power fails the watchdog test | The Independent,” Indipenden. 1995.
[7] A. Robertson, “The Hot Wheels PC was bad, but watching a restored model run in 2016 is great - The Verge.” .

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