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English portfolio

Machine for food industry

We developed a machine that could insert and close the new bag clip designed by the client. The machine works with two motors, one that activate the closing mechanism and the other one activates the feeding system.

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Categorías
portfolio Spanish

Maquina sector alimentación

Se desarrolló una máquina capaz de colocar el nuevo sistema de cierre para bolsas del pan desarrollado por el inventor. La máquina funciona con dos motores, uno que activa el mecanismo de cierre y otro para el alimentador.

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Categorías
Concept English List opinion product design

Product Failure 11: Brand/Company mismatch

When companies try to expand their market, they need to make sure that I align to the brand values or general message. Sometimes we could find a mismatch that leaded to the end of the product.


Geber singles 1974-1976

Gember was leading the market of baby’s food and their core message was “Babies are our business, our only business”. However, after the baby boom the number of new-borns went down and they feared their business will decline. Therefore, they decided to expand their product lines and started selling peanut butter and ketchup. However, their most risky mode was the Singles, which were adult meals with the slogan “We were good for you in the past, and now” [1]. However, the clients didn’t feel like eating from a pot like a baby, they even had the same name with the surname “single”! It didn’t matter that the food was sweet and sour pork or burgundy beef, they didn’t want to feel like a baby.

Image result for gerber singles

Satisfries 2013-2014

Burger King decided to launch a healthier version of their fries, with less calories so they could attract the people that were looking for healthier alternatives. However, the consumers weren’t interested enough to keep them in the market and they Burger King discontinued them. Experts explained that those that want fast food is in part, due to wanting to indulge themselves, which doesn’t fit with healthy food. It is quite “a coincidence” that right after announcing the end of the Satisfries, Burger King announced the come back of the Chicken Fries [2], [3].

Image result for satisfries

Zima 1993-2008

It was an alcoholic drink launched in 1993 and discontinued after 15 years after a continuous trial and error trying to reach their desired audience: men. From the beginning all the campaigns seek to attract the masculine audience but, the drink became popular among ladies which caused that their target audience to distance even further from the drink. The sales in the 1994 were 1.3 million barrels, but once it was associated with femininity (1996) the sales dropped to 403.000 [4].

Image result for zima

Arch Deluxe 1996-2000

Launched in 1996 was designed to attract the “adult” sophisticated public to McDonalds. These is far from the core values of the company: friendliness for the whole family and product consistency. The clients know what to order and they know what to expect in terms of flavours and quality [5]. A new version of this product was launched in the USA in 2018 [6].

Image result for arch deluxe 1996

Life Savers Soda 1980

Life Savers were a candy company founded in 1912 that offered a summer candy that wouldn’t melt with the heat. In the 80s the company decided to launch a drink with the same name. Even though the market tests were positive, the soda wasn’t welcome because parents thought of it as liquid candy [7].

Image result for life savers soda

Colgate Kitchen Entrees 1982

In 1982, Colgate decided to launch a series of premade frozen dishes. The problem, as you can imagine, is that the brand was associated with dental hygiene since its foundation in 1817. In terms of flavour you could mostly associate it to fresh or peppermint, which is completely opposite to the meals they offered such as lasagne or meatballs [8].

Image result for colgate kitchen entrees

Bic Panties.

Bic decided to launch their new line of pantyhose for ladies in 1976. It was normal for offices to order pens and paper to Bic, so why not the panties? This way if any of the panties of the ladies of the office broke the ladies could immediately change, keeping the company image intact. The idea was discarded after a year because ladies associated Bic with use and dispose products or low quality products. At the same time, even if they knew that panties are usually made of plastic, they didn’t want to associate them with a company that makes plastic goods.

Image result for bic pantyhose

[1] M. Moskowitz, “Babies No Longer Enough For Geber,” La Crosse Tribune. p. 11, 1974.
[2] L. Stampler, “Burger King to Phase Out Its Lower-Cal Satisfries | Time,” Time. 2014.
[3] M. C. White, “French Fry Fail: Most Burger Kings to Drop ‘Satisfries,’” NBC News. 2014.
[4] B. Koerner, “The long, slow, torturous death of Zima.,” Slate. 2008.
[5] M. Haig, Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time, Kogan Page. 2003.
[6] K. Taylor, “McDonald’s tests Archburger after ’90s flop – Business Insider,” Business Insider. 2018.
[7] J. Rath, “Failed soda brands – Business Insider,” Business Insider. 2017.
[8] A. Eborn, “The Failure Awards for defunct branding | #1 Colgate Beef Lasagne | The Drum,” TheDrum. 2017.

 

 

Categorías
Concepto Diseño de Producto Lista Opinión Spanish

Producto Fracasado 11: Relación producto-marca

Algunas empresas buscan expandir sus negocios a campos ajenos al de la marca original o con valores diferentes. Ante esta contradicción, se ha podido observar una reticencia y falta de aceptación por parte del público.


Gerber singles 1974-1976

Gerber era una compañía líder en el mercado de alimentos para bebés y su mensaje principal era “Los bebes son nuestro negocio, nuestro único negocio”. Sin embargo, tras el baby boom los nacimientos de bebes caían en picado y sintieron como su negocio peligraba. Por ello expandieron sus líneas de productos y comenzaron a comercializar manteca de cacahuete y kétchup. Pero su apuesta más arriesgada eran los Singles, raciones para adultos bajo el lema “Éramos buenos para ti entonces, lo somos ahora”(Moskowitz, 1974). Sin embargo, los clientes no aceptaron comer del mismo tipo de tarro que un bebe, que además mantenía la misma marca con el apellido “singles” (solteros, en español) aunque contuviera cerdo agridulce o ternera burgundy.

Image result for gerber singles

Satisfries 2013-2014

Burger King comercializó unas patatas fritas con menos calorías para ofrecer así una versión más saludable y atraer al público que busca comida más “sana”. Sin embargo, los consumidores no se mostraron lo suficientemente interesados como para mantenerlas en el mercado fueron retiradas. Expertos explican que aquellos que quieren comer comida rápida es “por indulgencia” y no se busca la comida sana. Es cuanto menos curioso, que tras anunciar la retirada de las Satrisfries se anunció el regreso de las Chicken Fries (Stampler, 2014; White, 2014).

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Zima 1993-2008

Se trataba de una bebida alcohólica lanzada en el 1993 y retirada 15 años más tarde tras infructuosos intentos de alcanzar el mercado deseado: hombres. Desde el principio todas las campañas buscaron atraer el público masculino pero, sorprendentemente, la bebida tuvo éxito entre las mujeres lo que alejó al público que la compañía deseaba. Las ventas en el 94 alcanzaron los 1.3 millones de barriles, que cayó en picado a 403.000 en el 96 cuando se asociaba con la feminidad (Koerner, 2008).

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Arch Deluxe 1996-2000

Lanzada en el 1996 buscaba atraer a un público más “adulto”, sofisticado y alejándose del público más característico de la casa, yendo en contra de sus características principales: su carácter amigable y consistencia en cuanto a lo que ofertan. Los clientes saben qué pedir y qué esperar en cuanto a sabor y calidad (Haig, 2003). Una nueva versión de este producto se está realizando en los Estados Unidos(Taylor, 2018).

Image result for arch deluxe 1996

Life Savers Soda 1980

Life Savers era una compañía de caramelos cuya marca fue creada en el 1912 como un dulce veraniego al no derretirse con el calor. En los 80 la empresa decidió crear una bebida refrescante con el mismo nombre. Aunque los test de mercado fueron positivos no encontró una buena aceptación en el mercado al relacionarlo directamente con caramelos (Rath, 2017).

Image result for life savers soda

Colgate Kitchen Entrees 1982

En el 1982, la empresa Colgate decidió lanzar una serie de comidas precocinadas congeladas. El problema es que la marca lleva asociándose a higiene y salud dental desde su creación en el 1817. Esto equivale una asociación con sabores frescos o mentolados, completamente opuestos a los que ofrece una comida congelada como pueda ser lasaña o albóndigas (Eborn, 2017a).

Image result for colgate kitchen entrees

Bic Panties.

En 1976 Bic decidió lanzar una nueva línea de panties de mujer. Esto estaba pensado para que las oficinas pudieran encargar bolígrafos, papel y panties en el mismo pedido de tal forma que si alguna media se enganchaba, las mujeres se podrían cambiar para mantener la buena imagen de la empresa. La idea se retiró del mercado en un año. Las mujeres asociaron el “usar y tirar” con una prenda de mala calidad. Además, aunque los panties eran de plástico, las mujeres no querían asociarlos con este material (Haden, 2015).

Image result for bic pantyhose

[1] M. Moskowitz, “Babies No Longer Enough For Geber,” La Crosse Tribune. p. 11, 1974.
[2] L. Stampler, “Burger King to Phase Out Its Lower-Cal Satisfries | Time,” Time. 2014.
[3] M. C. White, “French Fry Fail: Most Burger Kings to Drop ‘Satisfries,’” NBC News. 2014.
[4] B. Koerner, “The long, slow, torturous death of Zima.,” Slate. 2008.
[5] M. Haig, Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time, Kogan Page. 2003.
[6] K. Taylor, “McDonald’s tests Archburger after ’90s flop – Business Insider,” Business Insider. 2018.
[7] J. Rath, “Failed soda brands – Business Insider,” Business Insider. 2017.
[8] A. Eborn, “The Failure Awards for defunct branding | #1 Colgate Beef Lasagne | The Drum,” TheDrum. 2017.

 

 

Categorías
Concept English List opinion product design

Product Failure 10: Product Value

The value of a product is completely subjective, and it is the relationship between the price of the product and the price. In this gap we want to include those products whose value proposition was not enough.


Twitter Peek

It was a device developed by Peek and Twitter that allowed the user to tweet anywhere and without connexion. It was launched in 2009 for 99$ with a monthly fee or 199$ without the fee. The problem was that it could only be used for twitter, which most of the phones in the market could do with and app [1].

Image result for twitter peek

Umi

Cisco decided to launch a product for doing high quality videocalls. The price was 599$ plus 25$ monthly fee. However, the potential clients remained loyal to the free options in the market, such as Skype or FaceTime [2]. It was retired from the market after a year [3].

Image result for umi cisco

Kin 1 and 2.

These products were specially targeted for teens that were obsessed with social media. Only 6 weeks after the release the project was cancelled due to extremely low sales, around 500 units. The main reason was that the price was close to an SmartPhone, which it wasn’t, being less useful that the counterpart [4].

Image result for kin 1 and 2

Lisa

It was a desktop computer made by Apple in 1983. Its price was close to 10.000$ and it was marketed as a personal computer. Even Jobs recognised that the amount was too high. The Machintosh PC was launched a year later for 2.500$ [5].

Image result for apple lisa

Mighty Wings.

“The Price wasn’t that competitive” announced McDonalds CEO Don Thompson. The initial price per chicken wing was around a dollar, which was lowered to 60 cents just to sell the stock. Moreover, some clients complained because they were too spicy.

Related image

 


As we can see, offering a great product with a price that the client is willing to pay is crucial. Even though you can play with options like offers or lowering the price, it is important to know the needs of the client and how much it is willing to pay to fulfil those needs.

[1] D. Macsai, “Product Review: The Five #Fails of Twitter Peek,” Fast Company. 2009.
[2] S. Dubois, “Cisco’s new Umi: The answer to a question nobody asked | Fortune,” Fortune. 2010.
[3] J. Bort, “Cisco’s Alternative To Skype Has Quietly Been Killed – Business Insider,” Business Insider. 2012.
[4] M. Buchanan, “Microsoft Kills Kin,” Gizmodo. 2010.
[5] R. Bianchini, “The different fate of Apple’s Lisa and Macintosh (and why design matters),” inexhibit. 2018.
[6] A. Lutz, “McDonald’s Mighty Wings Didn’t Sell – Business Insider,” Business Insider. 2014.

 

Categorías
Concepto Diseño de Producto Lista opinion Spanish

Producto fracasado 10: Valor del producto

El valor es subjetivo a cada usuario y viene dado por las necesidades que el producto satisface en relación con el precio del mismo. Por ello, en este apartado queremos incluir aquellos productos que, críticamente, ofrecían escasos beneficios al usuario de por sí o comparado con otros productos similares en el mercado.


Twitter Peek

Era un dispositivo desarrollado por Peek y Twitter que permitía al usuario twitear en cualquier lugar e incluso sin conexión. Fue lanzado en el 2009 por 99 dólares con una mensualidad o 199 dólares sin la mensualidad. La cuestión es que tan solo se podía twittear, una opción que la mayoría de dispositivos móviles del mercado podía hacer ya, ofreciendo además otros servicios [1].

Image result for twitter peek

Umi

Cisco decidió lanzar un dispositivo para realizar videollamadas de gran calidad. El precio era de 599 dólares más casi 25 dólares mensuales por el servicio. Sin embargo, la mayoría de los potenciales clientes fueron fieles a las opciones gratuitas de suficiente calidad que había en el mercado como Skype o FaceTime [2] Poco después de un año, fue retirado del mercado [3].

Image result for umi cisco

Kin 1 and 2.

La serie Kin eran unos teléfonos móviles destinados a adolescentes centrados en las redes sociales. 6 semanas después del lanzamiento, el proyecto se canceló debido a unas ventas extremadamente bajas, según se dice de unas 500 unidades. La principal razón era que su precio era similar al de un SmartPhone, que no lo era, siendo claramente inferior el número de posibilidades que ofrece [4].

Image result for kin 1 and 2

Lisa

Fue un ordenador de sobremesa lanzado por Apple en el 1983. Su precio rondaba los 10.000 dólares, y se presentaba al mercado como un ordenador de uso personal. Incluso el propio Jobs comentó que esa cantidad era “imposible”. El Macintosh fue lanzado al mercado un año más tarde por 2.500 dólares [5].

Image result for apple lisa

Mighty Wings.

“El precio no era el más competitivo” anunció el CEO de Mc. Donalds Don Thompson. El precio inicial por alita de pollo se situaba en torno al dólar, reduciéndose a 60 centavos por la necesidad de vender el stock. Además, también se explicó en esa misma rueda de prensa que eran demasiado picantes para muchos clientes [6].

Related image

 


Como podemos observar, ofrecer un producto competente a un precio que el cliente considere justo o apropiado es importante. Aunque es cierto que siempre se puede rebajar el precio en caso de necesidad o realizar ofertas especiales, es importante conocer las necesidades del cliente y cuanto está dispuesto a pagar por el producto que ofrecemos.

[1] D. Macsai, “Product Review: The Five #Fails of Twitter Peek,” Fast Company. 2009.
[2] S. Dubois, “Cisco’s new Umi: The answer to a question nobody asked | Fortune,” Fortune. 2010.
[3] J. Bort, “Cisco’s Alternative To Skype Has Quietly Been Killed – Business Insider,” Business Insider. 2012.
[4] M. Buchanan, “Microsoft Kills Kin,” Gizmodo. 2010.
[5] R. Bianchini, “The different fate of Apple’s Lisa and Macintosh (and why design matters),” inexhibit. 2018.
[6] A. Lutz, “McDonald’s Mighty Wings Didn’t Sell – Business Insider,” Business Insider. 2014.

 

Categorías
Concepto Diseño de Producto Lista opinion Spanish

Producto Fracasado 9: Apoyo de la plataforma

Este caso es aplicable principalmente a aquellos dispositivos que requieran de los servicios desarrollados por terceros como puedan ser apps o videojuegos. Sin embargo, se puede aprender que el tener contactos y facilitar el trabajo a dichos terceros resulta fundamental para el éxito del producto.


Virtual Boy.

Tal vez la consola más polémica por múltiples razones, fue lanzada en el 1995, tan solo se vendieron unas 770.000 unidades en todo el mundo antes de su retirada del mercado [2] cuando las ventas esperadas rondaban los 3 millones [1]. Gunpei Yokoi, uno de los principales miembros de Nintendo y gran partidario de la Virtual Boy, explicaba en una entrevista que no habían querido compartir su tecnología con terceros, ya que quieren proteger su plataforma de juegos de baja calidad [3]. La realidad es que tan solo se lanzaron 22 juegos en total para la plataforma.

Image result for virtual boy

HD DVD

La batalla entre Blu-ray y HD DVD se vio marcada por el apoyo de terceros. La consola PlayStation 3 admitía Blu-ray, mientras que la Xbox 360 tenía un complemento para leer HD DVD. La PS3 estaba vendiendo tres veces más que el complemento de Xbox. Otro punto diferenciador fue cuando Blockbuster anunció que, de los dos formatos, solo ofrecería Blu-rays en sus tiendas. Y aunque Paramount y Dreamworks anunciaron que no lanzarían más películas en Blu-ray, Warner-Bros dejó de lanzarlas en HD DVD. Tras casi dos años de lucha, HD DVD anunció su retirada [4].

Image result for hd dvd

HP Touchpad

Entre otros problemas, se estima que tenía tan solo unas 8.000-10.000 apps cuando, por ejemplo, Windows Phone, que no era el sistema más popular del mercado, tenía unas 11.700 es menos de un año [5].

Image result for hp touchpad

Jaguar

El apoyo de terceros preocupó un poco a Sam, el presidente de Atari, desde el principio. Esta preocupación se debía a que la mayoría de los beneficios vendrían de la venta de cartuchos de juegos y no de la consola en sí, lo que le había permitido rebajar el precio de la misma [6]. Aunque salieran a la venta unos 50 juegos, pocos fueron aclamados por el público a diferencia de sus rivales que lanzaron grandes títulos que se popularizaron [6].

Image result for jaguar atari


Como hemos podido apreciar, el apoyo de terceros resulta fundamental para el lanzamiento y aceptación de las grandes masas a ciertos productos. Es por ello que las compañías han de estar abiertas a pactos y relaciones con otras empresas que puedan ser beneficiosas, aunque no lo parezcan a simple vista.

[1] M. Vincent, “What Did Virtual Boy’s Failure Teach Us About Virtual Reality?,” There is only R. 2016.
[2] D. McFerran, “Turns Out The History Of The Virtual Boy Is More Interesting Than The Console Itself – Nintendo Life,” nintendolife. 2016.
[3] Next Generation, “Gunpei Yokoi,” Next generation. 1994.
[4] B. Drawbaugh, “Two years of battle between HD DVD and Blu-ray: a retrospective,” engadget. 2008.
[5] J. Newman, “HP’s WebOS Failure Proves It’s Hard to Be Like Apple | TIME.com,” Time, 2011. .
[6] Next Generation, “Atari´s President talks back,” Next Gener., pp. 7–12, 1995.
[7] D. McFerran, “Turns Out The History Of The Virtual Boy Is More Interesting Than The Console Itself,” nintendolife. 2016.

 

Categorías
Concept English List opinion product design

Product Failure 9: Platform support

This is specially aplicable to those devices that require the services developed by third parties such as apps or games. However, you can easily see that having the right contacts and facilitate the work for the potential third parties is key to achieve success.


Virtual Boy.

Perhaps one of the most polemic consoles for multiple reasons. Launched in 1995, the sales were only 770.000 units worldwide when they were expecting 3 million [1] and therefore it was retired from the market [2]. Gunpei Yokoi, one of the main members of Nintendo and big fan of the Virtual Boy, explained in an interview that they didn’t want to share their technology with third parties because they wanted to protect their console from low quality games [3]. The truth is that because of that there are only 22 games for this console.

Image result for virtual boy

HD DVD

The battle between Blu-Ray and HD DVD was decided do to third parties support. The console PlayStation 3 included a Blu-Ray reader, while the Xbox 360 had a complement to read the HD DVD. The PS3 was selling three times more that the add on for the Xbox. Another special moment was when Blockbuster announced that it would only offer the Blu-Rays in its shops. Even if you consider that Paramount and Dreamworks agreed that they wouldn’t release movies in Blu-Ray, Warner Bros did the opposite. After almost two years competition HD DVD gave up [4].

Image result for hd dvd

HP Touchpad

Among other problems, it is estimated that it could only offer around 8.000-10.000 apps while for example, Windows Phone, which wasn’t that popular either, had 11.700 after one year in market [5].

Image result for hp touchpad

Jaguar

The third parties support worried Sam, the president of Atari, from the beginning. This is mostly due to the fact that benefits [6] in sales in the console market comes mostly from the games and not the console, which allowed them to lower the price of it. Even if the console had 50 different games available, none of them had a big fan base which wasn’t the case of their rivals [6].

Image result for jaguar atari


As we could appreciate, the support of third parties is necessary for the release and public acceptance of certain products. This is the reason why companies need to open to agreements or relationships with other parties event if the benefits aren’t clear.

[1] M. Vincent, “What Did Virtual Boy’s Failure Teach Us About Virtual Reality?,” There is only R. 2016.
[2] D. McFerran, “Turns Out The History Of The Virtual Boy Is More Interesting Than The Console Itself – Nintendo Life,” nintendolife. 2016.
[3] Next Generation, “Gunpei Yokoi,” Next generation. 1994.
[4] B. Drawbaugh, “Two years of battle between HD DVD and Blu-ray: a retrospective,” engadget. 2008.
[5] J. Newman, “HP’s WebOS Failure Proves It’s Hard to Be Like Apple | TIME.com,” Time, 2011. .
[6] Next Generation, “Atari´s President talks back,” Next Gener., pp. 7–12, 1995.
[7] D. McFerran, “Turns Out The History Of The Virtual Boy Is More Interesting Than The Console Itself,” nintendolife. 2016.

 

Categorías
Concept English List opinion product design

Product Failure 8: Competence

Competence is voracious and the clients are very demanding. In some occasions, companies try to create a product that can “kill” the one of the competences and become the leader. This task is quite difficult because it involves convincing the leader’s clients to turn their back or generate ne clients for that product or service.


Dreamcast

It as launched in the 1998 in Japan and 1999 in the other countries in the world and it aimed to claim the console market which was led by PlayStation, GameCube and Xbox. Peter Moore, who was the president and COO of North America Sega’s division talked about Dreamcast in multiple interviews. He explains that the main enemy was the PlayStation 2, launched in the 2000 and they needed to be before it because Sony would create a cloud of “FUD” (Fear, Uncertainty and Doubt) around the Dreamcast. Moore recognises that they did it brilliantly [1]. During the first 18 months they thought they were going to make it thanks to promising sales. However, the numbers weren’t high enough. Moore explains how they could see the clients thinking twice before buying their console [2], [3]. In January 2001, the product was discontinued.

Image result for dreamcast

Zune

The Zune was a multimedia reproducer launched in 2006 seeking to compete with iPod. It offered a bigger screen and for 15$/month you could enjoy a wide variety of music, you cold share songs with other Zunes and it was available in multiple colours. The users gave a positive response to the product. Both iPod and Zune progressed, and they lunched new versions and Zune HD became as popular as its competitor. However, the sales weren’t nearly close to the ones of the iPod and that was the reason the product was discontinued in 2011. Even though everyone agrees that the introduction of the smartphones meant the end of most media reproducer, some people think that biggest issue with the Zune was emotional and social factors that Apple meant. The technology writer Anil Dash explains how “in a parallel universe without iPod, the [Zune] could have become a god” [4]. Robbie Bach, old leader of the “home entertainment and mobile business” department, admitted that “they ended up chasing Apple with a product that want bad, but was still secondary and there was no reason for anybody to say “Oh, I need to get one of those” [5].

Image result for zune

Betamax

It was the VHS rival for more than 10 years. In this case, the pioneer company was Sony, how ended up defeated by its rival, who started selling VHS in 1988. Some people say that they saved money n marketing once they got a good number of sales, while VHS continued giving promotion and being present in as many shops as possible [6]. Betamax tapes were discontinued in 2015.

Image result for betamax

Nook

It is the attempt by Bernes&Noble to get into the e-books market leaded by Amazon’s kindle. However, the company doesn’t count with the same distribution  channels or prices as low as the kindles [7].

Image result for nook


With these examples, we can see that if our company is considering launching a product that is aim to become the leader of its kind we need to provide enough reasons to the user to decide using our product.


[1] IGN, “EA Chief Competition Officer Peter Moore – IGN Unfiltered 10 – YouTube,” YouTube. 2016.
[2] K. Stuart, “Peter Moore Interview: Part One | Technology | The Guardian,” The Guardian. 2008.
[3] K. Stuart, “Peter Moore Interview: Part Two | Technology | The Guardian,” TheGuardian. 2008.
[4] V. Lombardi, Why We Fail. Rosenfeld Media, 2013.
[5] M. Rosoff, “Robbie Bach Explains Why The Zune Flopped – Business Insider.” .
[6] A. Fasoldt, “How Sony killed Betamax,” The Syracuse Newspapers. 1988.
[7] S. Loeb, “With the end of the Nook in sight, why did it fail? | VatorNews,” Vator. 2014.
[8] K. Stuart, “Peter Moore Interview: Part Two | Technology | The Guardian.” .
[9] M. Rosoff, “Robbie Bach Explains Why The Zune Flopped – Business Insider,” Business Insider. 2012.